When you remove the pressure of a runway collection becoming a commercial success, it opens the floodgates of creativity. And so, Joynoelle designer Joy Teiken will present her “paleontology influenced” fashion at a show Tuesday evening, to benefit Kill Kancer—in the hopes of making the disease “extinct” (ba dum bum!).
Custom bridal is Teiken’s real moneymaker. She runs the Joynoelle Boutique and Atelier in South Minneapolis. At earlier points in her career, she tried to make a go of ready-to-wear—with some critical success, but a lot of internal growing pains, as is often the case for independent designers. Now, she says, runway fashion is an annual indulgence. “Once a year, I allow myself to be really creative and do whatever I want that has nothing to do with bridal.”
This year, it’s fossils. Which has more than a little something to do with her young son, Noel, who loves old bones. “We got a ton of books at the library and sketched together,” Teiken says. “I asked him what elements should be included—like high collars. It was really fun.”
I got a sneak peek last week in the midst of a model fitting, as Teiken was still furiously stitching away. The collection is signature Joynoelle, with fitted bodices and tons of texture, but there are some exotic surprises, such as the skirt made out of buckles with grommets. “This is like a performance,” Teiken says. “It keeps me fresh.”
"Pretty in Paleo" takes place on Tuesday, June 2 at 8 p.m. at The Third Bird, 1612 Harmon Place, Mpls. with a 7 p.m. social hour at Stutz on Loring (behind The Third Bird). Tickets are $25 or $50 and 100 percent of proceeds go toward cancer research and support in the Twin Cities. Order here.