Any woman who’s had her hair professionally blow-dried will cop to skipping a workout (or two) to preserve the ‘do. But what good is movie star hair if you’re feeling bad about everything below the neck? Salon owner Jon Charles, the hair visionary who brought us Blow-dry Boot Camp before blow-dry bars were even a thing, is cooking up an answer to this, the consummate first world problem. It’s called Blo-tox, and it’s exactly what it sounds like: Botox, injected into the scalp to prevent perspiration from ruining a perfectly good blowout.
Charles is teaming up with Dr. Jamie Davis at Uptown Dermatology & SkinSpa to offer clients—oh, they’re out there—a special Blo-tox package: $1,100 for scalp injections and six blowouts. That’s actually quite a deal: Dr. Davis says a scalp procedure can require 50 or more injections, adding up to as much as $2,000 a time. The good news is, Botox lasts longer in the scalp than on the forehead—as long as eight months to a year. Blow-dries, meanwhile run $35 to $50 at Jon Charles Salons in Uptown and Wayzata—$150 if you want Charles himself.
While the co-marketing of blowouts and Botox has only just begun, injecting Botox into the scalp is not a new concept. “We do the procedure all the time for people who have sweat just rolling down their face and neck,” Davis says. Botox is commonly used to block perspiration under arms and in hands and feet of people prone to sweating profusely. The injections are even covered by insurance in some cases where a medical professional can document that the sweat is impacting the patient’s lifestyle.
Impacting a patient’s hairstyle is probably going to be a tougher sell, despite the obvious suffering involved: lack of volume and frizz, resulting in a general state of disappointment.
I wondered: if you stop the sweat from spurting forth on the top of your head, does it leak out in other unsightly places? “Good question,” Davis assured me. While the purpose of sweat is temperature regulation, much of the moisture we humans produce from places we’d prefer to keep dry is little more than a superfluous irritant. In some Botoxed cases, the body will produce “compensatory” sweat in another area, but Davis says people who sweat excessively from their head would gladly suffer the drip elsewhere.
Of course, I also pointed out to Charles that Botoxed heads could be bad for business if his clients no longer require a re-do after hot yoga. He scoffed. Skeptics said the same when he started teaching clients how to achieve their own professional quality blow-dry at home, and despite the popularity of his tutorials, it didn’t hurt business a bit.
“All I care about,” Charles says, “Is that our clients look good all the time.”