It's gotta be the animal crackers. How else to explain Hot Mama bucking the boutique blahs and expanding at a time when so many local retailers are downsizing or closing? Hot Mama just announced plans to open its 12th location (fifth in the Twin Cities) at Rosedale Plaza in Roseville. The store will open Nov. 4. But first, on Oct. 22, Hot Mama will unveil a new, larger store at 50th & France in Edina. Hot Mama is moving down the block to the old Acorn space where there will be room for maternity and regular fit to combine (now they are across the hall from each other). Hot Mama sells contemporary women's fashions including a lot of designer denim and accessories often seen on celebs. The store understands what makes women in their 30s and beyond feel sexy. But more than that, Hot Mama knows the key to a shopper's wallet is her children. Ply 'em with snacks, provide them with toys and even have salespeople double as babysitters - then mama can shop.