Honeyshine—the Bryn Mawr design shop that sprang out of nowhere just over a year ago and quickly garnered lots of praise and high profile ink—is relocating to Linden Hills.
Here's my thought: Even landing on the cover of Mpls.St.Paul's 2012 Shops magazine and being featured in other magazines both local and national, didn't draw shoppers to Bryn Mawr. It's a shame—Bryn Mawr is such a charming enclave, and so close to downtown and the lakes. It's got the corner coffee shop, the pizza place, the salon, and now Sparks restaurant, but it's still not enough for people to go out of their way. I know Honeyshine owners Adam Braun and Daisy Mitchell wrestled with this predicament: do you try to be the pioneer—the store that finally convinces others to join the neighborhood and make it a destination, or do you go where the people are? After almost a year an a half of hanging in there despite slow days, and developing a product line and interior design clientele, Honeyshine has decided to go where the people are. The Bryn Mawr location will close in April and reopen May 8 next door to Wild Rumpus bookstore at 2720 W. 43rd St. in Minneapolis. "We love the Bryn Mawr neighborhood and could not think of a better place to start a business," Braun said in a statement about the move. "When we opened Honeyshine, we knew we wanted to be part of a neighborhood, and that hasn't changed. We look forward to joining the vibrant Linden Hills community." Honeyshine is taking over the former yarn shop space, which offers room to set up a studio as well as some additional retail square footage. Braun and Mitchell, who have already designed glasses, candle holders and other home accessories for their store, plan to expand their Honeyshine product line. They will continue to offer a quirky mix of contemporary and vintage design objects, furnishings, art, and gifts. In a neighborhood with more pedestrian traffic and more retail draw, I hope they connect with the audience needed to make this engaging, original store a big success.