It didn't even cross my mind to look for cool boots at First. What's First? Precisely my point. It's a new concept from Aldo for girls old enough to realize they don't have to spend their days in 5-inch, excruciatingly uncomfortable heels. There's a First store at Mall of America (first floor, south side near Gap) and it features unsexy brands like Clarks along with some trendier lines and its own private label footwear - casual and dress for women and men. Having struck out at literally every other shoe store in the mall (unless I was willing to spend $400-plus, which I was not), I wandered into First and fell in love with a tall, caramel brown boot -just slightly rustic, but with a wooden heel and enough sophistication to work with a dress, which is how I wore it first time out to rave reviews. Just $159.99 - and it was on sale, so I paid around $130. And I've got to say, even with the heel, it lived up to First's pledge of comfort. Maybe being too old for Aldo isn't so bad!