“We feel like Nordstrom will be a game changer for Ridgedale and the lakes/northwest customer,” Hammer Made CEO/founder Jason Hammerberg says. “We’ll get exposure to a whole new customer base.”
Hammer Made designs and manufactures its own collection of men’s shirts with prices starting at $98.50 for a dress shirt. Even as the company grows, only about 30 shirts are produced in each design, which ensures the assortment is different at each location. “That way you have a reason to stop into any of our Hammer Made locations,” Hammerberg says.
Keeping the store footprint small, and staying laser focused on shirts is allowing Hammer Made to excel, says the retailer’s board chairman Rick Atherton. "The success we've had at the airport and Mall of America has been exceptional. It tells us we could go to the top 50 airports and be successful. There's a real opportunity."
Hammer Made was recently awarded "best new retail concept" by the Airport Council International.
At Ridgedale, Hammer Made joins a growing list of retailers opening this fall along with Nordstrom, including Athleta, Banana Republic, Michael Kors, Tommy Bahama, LUSH, Tumi, Dry Goods, The Disney Store, Johnston & Murphy, and another Twin Cities-based chain, Evereve. In the dining category, Redstone American Grill has announced plans to move from across the street to the mall, and Tiger Sushi will also open at Ridgedale.
Nordstrom is scheduled to open at Ridgedale on Oct 2.