They listened! They really listened! Target finally created a department to display the entire Target + Neiman Marcus holiday collection in one place rather than sprinkling the merchandise throughout the store. The same strategy would have helped the Shops at Target, which fell flat as far as shopper experience is concerned, because the goods were hard to find and scattered on various shelves and end caps throughout the store. This time, Target wanted to make a big impact, and make it easy for gift givers to shop the entire collection of 50 designer items in one concentrated area. Those gifts that can fit in a box come neatly packaged with a bow. This is very good. That said, there are still a few things Target could do better to make sure the store experience matches the hype. One: better signage to get to the designer gift area, which is hidden in many stores somewhere between housewares and shoes. Two: make sure sales associates know where the collection is and what it is. I heard from many shoppers over the weekend that Target employees had no idea about the launch, or exactly where to find the merchandise in the store. I know it's a big company, but how about a memo in the employee lounge or a note with each time card reminding everyone about the big arrivals that have been touted in every major magazine and splashed across TV? Just saying. Still, Target deserves credit for learning from past mistakes: they produced double the amount of goods that were made for the out-in-a-flash Missoni collection, which is why most Target stores still have a good assortment. For the first time, Target is enforcing limits on purchases—five of each item per customer—to avoid an eBay bonanza. And online sales were much smoother than for past big launches. Above and beyond all that, there is the collection itself, which looks great, at good price points. Right on, Target.