Free People is so widely available at department stores and independent boutiques, I wondered if the opening of its first company store in the Twin Cities would actually be underwhelming. Quite the opposite. The new Free People store at Mall of America (first level, south side) is absolutely enchanting, with its whitewashed walls and canopy of wintery branches with twinkling gold lights. Brand fans will fall in love all over again, and those who write off Free People as too hippie-dippy might want to give it another look—there are more structured pieces than you might expect! This roomy Free People store also features lingerie and gifts.