Candy in my pockets; girlfriends at my side. What more could you ask for on Fashion's Night Out? More retailers could take a cue from Kevin Quinn at StyledLife. He knows how to make a shopping party an actual party. All it takes is great music, bubbly, beauty makeovers, and a couple of drag queens greeting guests with York Peppermint Patties.
So often, stores judge the success of an event by the cash register. You can't blame them - they are, after all, in business to make money. But Quinn has a knack for seeing the bigger picture. Make your store a fun place to be tonight, and shoppers will want to come back tomorrow. When they do, Quinn and his enthusiastic staff will be there with the must-have bag, a fabulous earring, and a scarf that completes any outfit.
StyledLife's neighbors at the Galleria in Edina may not be quite as loud, but many partied in their own refined way tonight, with designer trunk shows and refreshments. As a result, Galleria was buzzing well past its usual bedtime.