Veteran hairstylist Jason Deavalon, whose clientele list reads like a who’s who of the Twin Cities, dropped a bombshell on patrons of the Jason Deavalon Salon and the Wow Bar Wednesday, revealing his struggle with mental illness and drug dependency. Following in-patient therapy, he now plans to separate from the Wow Bar, where he was an original partner, and the inspiration for the entire staff’s styling technique. He said he will move his Jason Deavalon Salon, which shares space with the Edina blowdry bar, to a yet-to-be-determined location as of June 30.
“As I say goodbye to the Wow Bar, I am proud to have been the head artistic director of that company,” Deavalon said in his letter to clients and friends. “I have proven to myself that I can teach my unique styling techniques with the success of the Wow Bar, I wish it continued success.”
As for the Wow Bar, it’s business as usual, owner Parrel Caplan said Wednesday. “Our thoughts are with Jason as he deals with some very difficult issues and we support his decision to focus on his personal well being. We wish him every success and thank him for helping to launch the Wow Bar by sharing his passion and expertise for the art of the blow out.”
The leadership and training of a stylist such as Deavalon—known for his blowouts before it became the trendy thing to do—was a distinct advantage for Wow Bar when it opened, but Devalon has been less present in recent months, which has not seemed to hurt business. Caplan said her senior stylists, trained by Deavalon, will now be in charge of coaching new stylists. Wow Bar is considering how to utilize Deavalon’s salon space behind the blowdry studio—possibly for additional sevices, or more styling chairs. Says Caplan, “We could use them most weekends.
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