It's tough to come up with a clever baby gift, especially when No. 2 is the same gender as No. 1. I always think it's nice to send something personalized for the younger child, who is destined to a childhood of hand-me-downs. I've given (and received) personalized children's books from the Minneapolis-based Iseeme.com and monogrammed jean jackets from Redenvelope.com (last I checked, they were discontinued - sorry). But I recently received one of the coolest personalized baby gifts I've seen: a set of three baby bodysuits decorated to look like vintage soap box labels, branded with my son's name. They'd be cool looking even without his name, but the personalization makes it an extra thoughtful gift - and one that you can bet I'll be passing on to other friends. You'll find these onesies, and other vintage style designs, at Retrofitbaby.com. Smart move by the small Berkeley-based company: they included with the gift a handwritten congratulations card, along with a coupon for $5 off a purchase.