Bloomingdale's is closing its Mall of America store. A spokesperson for the Macy's Inc.-owned department store declined to provide more details until employees have been informed later today. Mall of America is planning a press conference of its own this afternoon to reveal "other news," which we can hope is a replacement anchor. My money is on JC Penney, with its new focus on amping up the fashion. However, industry experts point out JC Penney's largest stores are 100,000 square feet, and the Bloomies spot is a whopping 210,000. Perhaps it will be divided. There just aren't many traditional anchors left to consider. The news, while a blow to MOA and our MN fashion cred, should come as no surprise to anyone who has set foot in the MOA Bloomingdale's--particularly, in comparison to Bloomies in other cities. They just didn't get it. Bloomingdale's never embraced the power, the appeal, the draw of MOA. They treated that store like a second class citizen--didn't offer their best brands and made little effort to connect with customers, local or tourists. MOA, with its 40 million-plus annual visitors is the ultimate branding opportunity. Retailers from around the world are clawing to get in...just to be part of it. Bloomingdale's snoozed through it. This is in sharp contrast to Nordstrom, which has always taken its MOA store seriously and in recent years has stepped up the designer fashion, recognizing the demand--and lack of other options--in town. Place your bets now. MOA will make an announcement at 3:05 p.m.