Photo By Kevin Walker
MNfashion will not host its signature series of events in 2014—that includes Minneapolis-St. Paul Fashion Week, The Shows, Emerging Designer Showcase, and the one that started it all, Voltage: Fashion Amplified. But that’s not for lack of success. It seems success could actually be the tipping point for the non-profit, volunteer run group that was created to support emerging designers.
“The end game for any non-profit is to put itself out of business because it means they’ve achieved the results they originally set out to improve,” says MNfashion Executive Director Tara Murphy. “In some ways, we’ve done just that. “Many of the designers we’ve worked with over the past couple of years are now comfortable producing collections and shows on their own. In fact, many are doing shows on their own this February. As such, we find ourselves at a point where designers and the community now want different things from us.”
What those things are, exactly, is what Murphy and her team intend to spend the next few months evaluating. For the past several seasons, MNfashion underwrote the cost of putting on fashion shows, and handled all the details so that the designers had only to pay a small fee to participate. Even so, Murphy says MNfashion hasn’t lost money on a single event in the past two years. Earnings from ticket sales were reinvested to cover the next show.
“This was definitely not a decision based on financial losses,” Murphy says. “MNfashion has succeeded in bring fashion to the forefront of the community’s minds. We’re really looking into how we can best serve everyone at quality level above and beyond what we’ve provided in the past. If this means evolving into something else, which it likely will, so be it.”