FinnStyle is moving to Golden Valley where it will double in size and rebrand as AlwaysMod with a broader focus on modern design, from Finland—and beyond.
“After 13 years of growing and nurturing FinnStyle, we’ve decided it’s time to widen our customer reach and product selection,” says Ben Horn, owner of Our World Shops, Inc., the parent company of FinnStyle. Our World Shops owns and operates six different websites including AlwaysMod.com, which launched in 2008, followed by a major expansion last year. FinnStyle.com, which will continue as an online store, has long been a top-selling web resource for modern Finnish design. Meanwhile, the bricks and mortar store—which moved around a few times and spent the last few years fronting the Our World Shops offices on the edge of downtown Minneapolis near International Market Square—was more like a hidden gem for fans of Marimekko and iittala.
Royal Cophenhagen tumblers from AlwaysMod
The new location near Highways 55 and 169 in Golden Valley will be another destination store, to be sure, but with higher visibility and much more to offer: 4,000 square feet of furniture, lighting, dinnerware, home accents and textiles, with a demonstration kitchen, too. AlwaysMod will offer the brands that have been available at FinnStyle, as well as Alessi, Design Ideas, Finell, Kikkerland, and MoMA. That could hurt Uptown’s independent modern home store Roam, which carries some of the same lines.
A moving sale will take place February 10 to 16 at the current FinnStyle location (160 Glenwood Ave., Mpls.) with markdowns of up to 80 percent off select items. AlwaysMod is scheduled to open in mid-March at 905 Decatur Ave. N., Golden Valley.