We should have forecasted this when shoppers flocked to FinnStyle this spring for our Swag Deal on Marimekko umbrellas. That was a just the beginning. The Minneapolis-based retailer has launched a separate website devoted to umbrellas. Nothing but umbrellas. Ella Umbrella features more than 100 styles-and growing. Shop by brand, style, color, collection or price. For a limited time, enjoy free shipping on all orders.
The idea for Ella came out of increasing umbrella sales and what FinnStyle perceived as a hole in the market. "There wasn't a great source for someone looking to buy an umbrella online," says marketing director Chad Trent. "There are many retailers that offer some umbrellas, but not a wide enough selection to suit everyone’s taste."
Almost makes you wish for rain.