Unlike so many businesses that are clamoring to land a spot in the North Loop, Atmosfere wasn’t even looking in the hot, hot neighborhood. Owner Dan Capetz was just exploring Uptown alternatives to Calhoun Square for his men’s store when his realtor asked him to take a look at a garden-level space on Washington Avenue, right below Shag Sushi. From the wrought iron windows to the exposed brick and pipes, it was too cool to resist, and so Capetz opened a second Atmosfere store a couple of months ago.
The North Loop store, which celebrated its opening with a bash on Thursday evening, is beginning to hit its stride as a destination for contemporary apparel for men and women. Men’s fashion is Atmosfere’s sweet spot, so it’s no surprise that the assortment is deeper, from swim trunks and Ben Sherman shirts to European cut suits (For $275!). The women’s clothing is promising—mixing edgy and playful styles from lines you won’t see all over town at prices that don’t tend to go too far north of $100. The store also features local makers, including Marked Leather and Bow Tie Shoppe. It’s definitely worth checking out—whether you remember past iterations of Atmosfere in Uptown or not. This weekend is a great time to pop in: enjoy 25 percent off storewide Friday-Sunday, May 29-June 1. 730 Washington Ave. N., Suite 803, Mpls.