Time to show New York how we do it. Askov Finlayson, Eric and Andrew Dayton’s Scandinavian influenced brand based in the North Loop of Minneapolis, will pop up for the holidays at Shinola’s SoHo store, Nov. 19 to Dec. 31. (If you’re not yet hip to the Shinola craze, get the scoop.) “We’ll be only the second brand they’ve showcased,” Eric Dayton tells me. “It’s an incredible opportunity to have a retail presence in New York for the holidays, and we’re grateful to our friends at Shinola.”
Askov Finlayson, which began as a menswear/outdoor heritage-influenced store in the front of Bachelor Farmer, recently launched its first products, including men’s pants, old-school knit hats, and the essential accessory of the season: hockey pucks. Congrats, team Askov—way to represent the North.