The little perfumery that could has made its third stop, at Southdale Center in Edina. A dozen years after its successful start in Wayzata, and following a few slower years in Excelsior, owner Diane Wissink believes the mall is actually the perfect place for her standout assortment of European fragrances—unparalleled in the Twin Cities, and perhaps the Midwest—with Frederic Malle, Laduree, Bond no. 9, Fragonard, and Santa Maria Novella among the many luxury lines.
It feels almost too posh for Southdale, but Wissink says the response in just the first couple of days has been outstanding. And good for Southdale: It's been a long time since an independent, upscale boutique set up shop there.
La Petite Parfumerie is located right outside the Macy's cosmetics department on the second floor.