We can all use a little inspiration. Madison, Wis.-based jewelry designer Amy Louise adds words of encouragement to her rustic pieces, which mix leather, metals, and antique keys or charms. Her earthy spin on charm jewelry, combined with simple, yet meaningful words like Believe, Hope, and Courage etched on metal, has made the collection a hot commodity now sold at more than 100 boutiques nationwide. At $20 to $45 for most necklaces and bracelets, the price is right for a girlfriend gift or personal indulgence. Each piece comes in a weathered wooden box.
A Lakeville native, Amy Louise knows a thing or two about dreaming and believing: she started her career in interior design and moved on to photography. The compliments she received on a necklace she made for herself with leather and antique keys from her father inspired her to move into jewelry design. She started selling at home parties, and is now trying to keep up with orders. In the Twin Cities, look for Amy Louise jewelry at Twiggs Home & Garden in Linden Hills, Live, Laugh, Love at 50th & France, and select Mainstream Boutiques.