Have you, like JuiceBox, been scrambling to find locally made, unicorn-themed holiday gifts for your daughters, your husband, and your crusty old neighbor who refuses to shovel his sidewalk?
Then, much the way the unicorn does when you are incapacitated, Bruno magically emerged from the woods of St. Joseph, Minnesota, to deliver a special message about that print: “I made it into t-shirts. And as soon as they hit social media, everyone wanted one.”
The unicorn rears up on its powerful hind legs in majestic celebration! “Typically my stuff is adults-only, until I realized that kids could be target audience too,” she says. “I have the Unicorny shirts in kids sizes.”
Bruno’s letterpress business was her father’s legacy which she has since made wonderfully her own. (He was a graphic design and typography instructor at St. Cloud State; she was a printmaking major there.) With the Unicorny line—there is also a poster!—she carved the design onto linoleum blocks sent it out for screenprinting. (She prints the other forms of the unicorny line herself.)
Her aesthetic (in her own words) includes “some cuss words, some inappropriate subject matter, a dash of non-political correctness,” she says. “I like things that are corny, and ‘unicorny’ was a brain-melting brilliant light bulb that went off.”
And the unicorn bows and disappears.