Nicole Curtis has had an eventful year. First, the HGTV star—whose Rehab Addict show premieres its seventh season on November 5—got into an online tussle with Minneapolis mayor Betsy Hodges over the (wrongful, in Curtis’s opinion) demolition of a 100-plus-year-old home in her south Minneapolis neighborhood. She then announced in July that she was pregnant with her second child, and a month later launched a home collection with Eden Prairie–based shopping channel EVINE Live. Amid her move from Detroit, her hometown, back to Minneapolis, Mpls.St.Paul Home & Design spoke with Curtis about the products in her new Nicole Curtis Home collection, as well as upcoming trends and why she loves the Minnesota home improvement community.
Surprisingly, this is your first home collection. Why now? I have had a lot of fans ask about my own product line and just wasn’t able to commit to developing one until now. I really needed the right partners in place who could understand my vision and support my brand. I can be very discerning and refuse to put my name on anything I don’t believe in.
And you felt EVINE Live understood that vision? I loved the fact that they were right in my backyard. I don’t get a lot of time to do much outside of shooting my show, so it was so perfect that they are based in Minnesota. I also felt like I would have more control by being so close to the team there, and with their recent rebranding [EVINE Live formerly went by the name ValueVision Media], it just felt like the right fit.
What products can people expect from Nicole Curtis Home? I started with the essentials in the DIY category: paint sprayers, paint eaters, heat guns—all the “must haves” you need when rehabbing your home. They may not be the sexiest of items, but they will make your life a lot easier when making home improvements. I did throw in some fun, decorative removable wallpaper just to mix things up a bit. I use them to cover up some of my old appliances, just another way to preserve what you have.
Is there a particular home improvement trend you are excited about? My favorite trend is the decision that homeowners are making to restore what’s in their home rather than to throw out and buy new.
For those who do want to restore, what are three products every homeowner should have on hand? I work in a lot of homes and what I always need, regardless of the home, are a small tool kit, painting supplies, and a tape measure.
You’ve been living in Detroit, your hometown, lately. What are you most looking forward to about returning to Minnesota? The food. I even delayed my flight to indulge in more of the great food here.
Any favorite restaurants in particular? Barbette and Nightingale.
What is unique about Minnesota’s home improvement scene? The reason I first came to Minnesota is that it has the best stock of old houses. The fact that I could live on a lake—in the city—in an old home is a rarity.