She may be known as an actress, or for her role in Honey, (any hip-hop dance flick fans out there?) but for the last two years, Jessica Alba has been busy building a business that’s about to go mainstream. The Honest Company, co-founded by Alba and Christopher Gavigan, produces eco-friendly, kid-safe products for the home, and is heading to Target this month.
Items such as diapers, lotions, and laundry detergent (ranging in price from $4.95-$124.95) will arrive at Target stores and target.com on June 15, waiting to be plucked off the shelves by the environmentally-conscious masses. The Honest Company's core belief is promising no harmful chemicals in any product, so consumers—especially parents—can shop without reading every single label of multi-surface cleaner or non-fluoride toothpaste. In true celebrity fashion, Alba doesn’t skimp on the style—one of the diaper designs is a skull pattern that only a hip baby could pull off. The perfect harmony of sass and sustainability.