photo courtesy HGTV
If you’re into new products, Sasha Andreev is the guy to know. He handpicks the products and curates the Innovation Avenue exhibit at the Home + Garden Show. Last year he brought robotic lawn mowers, indoor and self-powered gardens, and thermometers that communicate through your phone to ensure you don’t overcook the meat. What will Sasha bring this year?
“My focus is to bring things that truly are innovative so that the exhibit lives up to the name and covers a nice spectrum for your home,” he says. Then research is extensive. “I spend an extensive amount of time with every one of the exhibitors so I can have a fluent understanding of the product.”
It’s hectic, but as a three-year veteran, Andreev knows the Avenue—and loves it. “I get to really learn about the new stuff that’s happening,” he says. “I’m a sucker for a good gimmick—but it has to actually work.”—
The Minneapolis Home + Garden Show runs Feb. 26 through March 2 and the Minneapolis Convention Center.
Andreev will demonstrate the latest and greatest products at Innovation Avenue LIVE! On Wednesday, February 26 at 5 p.m.), Friday, February 28 at 5 p.m.), Saturday, March 1, at 3 p.m., and Sunday, March 2, at 2p.m., all on the Lifestyle Stage.