Photo by Canary Gray
Bear Fox Chalk
NO. 1 | BEAR FOX CHALK
Introducing the Bear, the Fox, and their own little Goldilocks, Luella Beane. Max and Johnna Holmgren are the husband-and-wife duo behind Bear Fox Chalk, a Stillwater-based business that has done creative designs through chalk for bloggers, corporations, and companies including Warby Parker and the Yogurt Lab. The high school sweethearts do most of their dreaming out of their 1880s home in Stillwater that's decorated in a "lived-in Scandinavian style," full of ferns and furs, a dog, and chickens.
"Some Scandinavian elements can be coldly minimalist but ours leans on the side of inhabited and less sterile," Max says. "It is filled with elk furs hanging on the wall, sheepskin draped and used for blankets in the winter, and all white walls—with a few chalk walls, of course." While meetings in the kitchen have become the norm, the duo is branching out with a studio, a large stone barn in Marine on St. Croix, with more space to create logos and other requests for clients. They dream of doing an entire store with chalk design and until then will be working away in the woods.