I am not a big fan of Bobby Flay. He's arrogant and smug, and when we were all coming up the ranks in NYC he treated people rather poorly, and I find his Food Network stuff boring . . . so I was delighted to learn from my pal Jeff Somers at Izzy's that Izzy's (and Jeff) kicked Bobby's ass in a segment of Throwdown, Flay's new show. The show is Punk'd meets Iron Chef. Food TV contacts great food stores, chefs, eateries and the like around the country and tells them they are arriving on a certain date and time to shoot a profile on their business. They tell them to be ready to demo their best stuff and when the day arrives, a limo pulls up and out pops Flay who then 'throws down' with his version of the store or chef's specialty in a mano a mano contest.
Typical. He gets to prepare for a food fight and his adversary is sitting there for weeks preparing for a different kind of experience. The best part is that Jeff destroyed Flay in the eyes of local celeb chef judges (112's Isaac Becker and Levain's Steven Brown). Hurry into Izzy's and taste the brown sugar ice cream with spiced pecans that Somers used to slay the beast. It's delicious.