Photos Courtesy Cindy Joseph
Our Tastemakers tonight is going to be about happiness, and what’s more dangerous to happiness than monkey-wrenches being thrown into systems? We had just that monkey wrench when our panelist Mary Ann O’Brien of Live Dynamite had a family emergency and had to cancel. Yet, out of tragedy, triumph: We have a thrilling replacement to announce. Friends, meet Cindy Joseph.
Joseph is recognizable to many as the silver fox of a fashion model behind various very glamorous ad campaigns.
But, did you know that she never modeled a day in her life until she was 49? It’s true. She had been leading a fairly ordinary life, she remembers, raising kids, working, living in terror of growing old. “I think that’s something we never talk about, why are women dying their hair to cover the silver? They’re terrified. Terrified of becoming undesirable, invisible, all the things society tells us are the negatives of aging.” She got to thinking about it one day and realized that for herself, aging wasn’t so bad, in fact, it was a steady improvement. “Past 45 I was becoming healthier, happier, more self assured, wiser—it dawned on me that aging was getting better, not getting worse. I had been programmed and conditioned to believe that aging was getting worse. It wasn’t.” She decided to stop dying her hair. The very day she cut off the last of her dyed hair: A casting agent approached her on the street to ask if she’d consider modeling for Dolce & Gabana. “I was nothing a model was supposed to be. 49 years old, five foot seven, not a skinny-minnie, I really think it was because I was celebrating my life. A lot of women, right before they turn 50, they get depressed. But I was feeling: It’s really time to celebrate, let’s party! And the world noticed and said: Hey you, I’m seeing you, come be in this picture.”
She eventually launched a cosmetics line, BOOM by Cindy Joseph, and is now leading something she calls the Pro-Age Revolution, which kicked off with a rally in San Francisco a year ago, and is based on one of Joseph’s key insights. “This is a law of the universe,” explains Joseph. “If you go for success, your chance of finding pleasure and joy in it is maybe 50/50. But if you go for pleasure, your success is guaranteed. We live in such a culture where: We look in the mirror only to find out if a hair is out of place, or there’s broccoli in our teeth. There’s such a mentality of: Find a flaw, fix it. There’s more to life than finding flaws to fix!” Joseph even knows the very first thing you need to do to get off the flaw-finding train and on to a happier track—and she is flying in from California to tell us. But if you want to hear what it is you’ll have to come TONIGHT!