Studio MSP
Studio MSP is the in-house branded content studio of Mpls.St.Paul Magazine. In addition to our special advertising sections, we create compelling sponsored content for our proprietary print and digital channels and on our clients’ channels. For every story we tell, the Studio MSP creative team keeps the interests of the reader and intended audience in mind and remains loyal to the magazine’s editorial mission of service and utility.
For advertisers, Studio MSP offers a range of integrated marketing solutions, including native advertising, custom content, program guides, social media, and video.
To learn more, contact Irene Peterson, director of digital sales at ipeterson@mspmag.com or 612.373.9554.
Our Work
Arc's Value Village
Redefining the secondhand experience with its premier personal shopping and styling service, Arc’s Value Village had all the inventory for summer’s hottest housewares and fall fashion must-haves—they just needed a story hook. Read more
Bob's Red Mill
When this beloved national brand wanted to make an impact on a local level, Studio MSP paired the product with a local food blogger and cookbook author to create an original recipe. Read more
City Guides
For communities in the Greater Twin Cities metro area that want to attract the attention of Mpls.St.Paul Magazine readers, we create curated “Insider’s Guides” of places to eat, shop, stay, and live in those cities. Read more
Mall of America
The nation’s largest shopping mall chose Studio MSP to get the party rolling for their 25th birthday. Read more
Minneapolis Downtown Council
Studio MSP created this compelling video for Minneapolis Downtown Council’s annual meeting to showcase its 2025 Plan. Read more
Northwestern Health Sciences University
When this local pioneer in integrative natural healthcare education needed help telling its multi-faceted story, we created a first-of-its kind partnership as the inaugural presenting sponsor of MSP Mag’s new wellness content hub, Be Well. Read more
RBC Wealth Management
RBC Wealth Management enlisted Studio MSP to bolster its position as a thought leader and authority on wealth transfer and family legacy. Read more
Photo by Caitlin Abrams
Surdyk's: The Host
Studio MSP built a new silo of home entertaining content on mspmag.com called The Host by creating a series of original recipes that included drink pairings from local wine and cheese shop Surdyk’s. Read more
The Mother Baby Center
No two births are ever the same. This was the message that inspired our 8-page print feature for The Mother Baby Center, a collaboration between Children’s Minnesota and Allina Health. Read more
