Who: A trifecta of artists, curators, and art collectors
What: The 7th annual benefit for Midway Contemporary Art
Where: Jeune Lune, Minneapolis
When: Friday, April 29, 2011
Why: To raise funds for a gallery that sees itself as a place “for what’s new on the artistic horizon.”
The artsy crowd packed the party space du jour—Jeune Lune—for Midway Contemporary Art’s 7th annual benefit art auction, this year deemed The Judgment of Paris, which we heard was a nod to Greek mythology, and the art representing the “hot or not” contest among Hera, Aphrodite, and Athena.
Midway Contemporary Art is celebrating its 10th year, and to top it off, JOP had a record turnout for the fundraiser with 650 guests. The gallery started lean and mean back in 2001, and according to Midway’s director John Rasmussen, they intend to retain this ethos. “Small can be incredibly potent,” he said.
A bubbling social hour, with the bar in the middle of the room acting as a magnet, started with silent art bidding leading to a live auction, kicked off by Ramussen, where original work went for thousands and thousands of dollars. By night’s end, the benefit raised $100,000, which will go to the nonprofit’s programming.
We were off into the night soon enough, leaving behind DJ Black Lacquer’s beats bouncing up the sky-high brick walls, great art, and a pretty fun fundraiser.