Photo by Cameron Wittig
“The Super Bowl is a worldwide platform to sell your state. It can change the whole economics of a city and have a major, lasting effect. Indianapolis is the best example of that. The more people that choose to come here, do business here, the better.”
After the 2018 Super Bowl:
“I’d love to lay on a beach. But I have three kids that won’t be done with school! I’ll probably go back to the mall, but in a different capacity.”
As CEO of the Minnesota Super Bowl Host Committee, Maureen Bausch has three years to orchestrate a weekend of parties for 110,000 people with a worldwide audience. In Minnesota. In February.
The last time the big game was played here, in 1992, Bausch was busy opening the Mall of America, where she expected she would retire as vice president of business development—unless something amazing came along. It doesn’t get much bigger than the Super Bowl.
Shopping malls and football have a lot in common, Bausch says. Both require respecting a brand, entertaining masses, and engaging community. “I’ve sold this state for 24 years, convinced more than 200 organizations to come to Minnesota. I don’t think many have been disappointed.”
As an office of one, Bausch’s to-do list includes securing 10,000 volunteers, planning meetings for the park outside the new Vikings stadium, and dreaming up Super Bowl weekend activities that will shine the best possible light on our frozen state.
Bausch started her career as advertising director for Cub Foods, co-founded by her father (and former Stillwater mayor) Charles Hooley.