For two years, Stacey Johnson was best known as the jewelry designer whose little studio got destroyed in the fire that also took out Patina and two restaurants at 50th & Bryant in south Minneapolis. She had been open just six months.
Undeterred, Johnson set about finding a new location and kept her name out there by selling at festivals, trunk shows, and Bibelot. She looked and looked for a place that felt right, until a year and a half later, she stumbled upon a space in an older building next to Moose & Sadie’s in the heart of the burgeoning North Loop. She liked the block’s energy and the building’s character, but the space was much larger than she needed to display jewelry. Johnson decided to broaden her concept.
The result is Statement, a lifestyle boutique with women’s clothes, accessories, gifts, home décor, and, of course, Johnson’s jewelry.
“I’m a jewelry designer that loves fashion,” she says. “I’m always looking for something to accent the jewelry.”
She was expecting gifts— soaps, bud vases, candles, and the like—to be big sellers, but it’s apparel Johnson has had trouble keeping in stock in the four months since Statement opened. And Johnson’s new customers— young professionals, ad executives, urban retirees who’ve seen the world—are prompting her to adjust the statement.
“The customer that bought my jewelry at festivals was older, 40 to 60, so I geared the clothes toward a more mature woman,” Johnson says. “This is a very young, sophisticated area. People here are on trend, no matter if they’re 20 or 60.”
Already, Johnson is stepping up her clothing section and getting more experimental with her jewelry designs. “I’m still trying to keep things earthy and natural, but now I’m able to dive into crazy patterns, bigger earrings, more contemporary styles.”
At heart, Johnson will always be a jewelry maker. “That’s my passion.” She spends two to three days a week in her home studio making new pieces with gold, silver, and stone.
“When you just make something and ship it off, you don’t get to see what happens when some- one tries it on and just loves it. It’s fun to have both. The store for me is a beautiful place to come and a wonderful balance between the creation and selling.”
212 3rd Ave., Ste. 105, Mpls.