This newly single 50th & France boutique has moved to new digs but still exudes the casual luxury vibe
For more than 20 years, Nancy Heidman’s designer shoes and accessories were the n’etc that followed Grethen House at 50th & France. Many shoppers probably didn’t even realize Grethen House n’etc was actually two separate stores operating under one roof.
N’etc is no longer an afterthought. Heidman split amicably from Grethen House last summer and opened her own storefront up the block with stylist and retail sales veteran Veronica Clark as her partner. The new store exudes casual luxury. The n’etc brands you’d expect are there—Robert Clergerie, Alberto Fermani—but Heidman and Clark are broadening their scope with women’s apparel that includes both luxury basics and more unique pieces.
“I’m not worried about wardrobing,” Heidman says. “It’s more about fun, easy no-brainers.” The assortment includes many lines new to the Twin Cities, such as JNBY and Harputs Own.
“It’s not at all about trend. Everything we bought when we opened is going to work with items we have in stock now,” Heidman says. That even extends to home accents: Think contemporary lighting and wooden jigsaw puzzles depicting works of art.
“We’re a lifestyle store,” Heidman says. From the looks of it, this lifestyle would be easy to get used to. 5005 France Ave. S., Mpls., 612-922-9321