Now offering even more of a good thing in White Bear Lake.

Goodthings White Bear Lake
Photo by Caitlin Abrams
Owner Tyler Conrad with apparel buyer Jill Hafstad.

After a couple of years combing the Twin Cities for a prime spot to open another Goodthings store, local retailer Tyler Conrad realized the best opportunity was right down the block.

Conrad bought the building two doors down from Goodthings on 4th Street in White Bear Lake (just on the other side of Grandma’s Bakery) and turned it into a two-level women’s clothing and shoe boutique with an activewear department and yoga studio. Now the original Goodthings space, which was bursting at the seams with both clothing and gifts, is being remodeled to focus on gifts, stationery, kitchen items, gourmet foods, and an expanded baby department.

Toys and infant apparel have been growing categories for Goodthings since Enchanted Tree House baby boutique closed in White Bear Lake. And without a Lululemon or Athleta for miles around, Conrad saw the same opportunity to fill a void in women’s activewear. Goodthings’ new women’s athletic department features Lucy, Prana, Beyond Yoga, and other popular studio-to-street brands you couldn’t buy in White Bear Lake. “There’s just nothing else in this vicinity,” says Conrad, whose mother, Sharon, started the business in town 40 years ago. Conrad opened a second location in Maple Grove at Shops at Arbor Lakes, where it is one of the few independent boutiques.

In White Bear Lake, Goodthings’ expansion solidifies its reputation as the heart and soul of local shopping.

Conrad took care to do it right. The new storefront’s midcentury-modern design features 55 feet of Douglas fir plank siding, a dramatic two-story stone wall, and renewable bamboo floors. A floating wood stairway opened up the lower level to make it feel as light and airy as the rest of the store.

In the new space, the clothes have room to breathe, the shoe department has room to expand, and store buyers can begin thinking about new lines that might attract the daughters of some loyal customers—providing a nice complement to youthful boutique Primp, which recently opened in downtown White Bear Lake. Just one more reason to shop this quaint town. 2182 4th St., White Bear Lake, 651-426-8585,