Boutiques Making Moves

Setting up shop somewhere new is paying off for these boutiques.

  • Photo by Katherine Harris
  • Photo by Katherine Harris
  • Photo by Katherine Harris
  • Photo by Katherine Harris

ROE WOLFE The popular boutique swapped attitudes along with locations. Its Mendota Heights space was dark and a bit rustic. The new North Loop storefront is lighter and more upbeat. The colorful, trend-driven assortment of women’s apparel and accessories has been quick to attract urban shoppers. 113 Washington Ave. N., Mpls., 612-294-6583,

PRIMP Michele Henry Gudmundson and Wesley Uthus, natives of the eastern suburbs, saw opportunity in downtown White Bear Lake, which has loads of charm but a shortage of on-trend, affordable fashion. Even so, Uthus says the enthusiastic response to Primp’s third location has “blown us away.” Despite heavy-duty competition at the malls, Primp has developed a reputation for delivering fast fashion in an intimate boutique setting. With each new store, the duo—who started out at Selby and Dale in St. Paul and also have a store at Shops at West End—continue to refine the space, and the merchandise, including a line they design themselves. 4766 Banning Ave., White Bear Lake, 651-340-4717,

HONEYSHINE Within a year and a half of opening Honeyshine in Bryn Mawr, owners Adam Braun and Daisy Mitchell were convinced they had struck a chord—they just needed it to strike louder and more frequently. So they moved their home-and-gift store to Linden Hills this spring, and they fit right in. Adding a “Kiddyshine” play corner was a slick move in this kid-friendly enclave, and the Linden Hills drinking glasses have been similarly well received. The new space is more polished, but it retains its quirky humor (goat-headed mannequin Bruce survived the move). Likewise, it’s Honeyshine’s original mix of modern and earthy design objects that makes this store a hit in any neighborhood. 2720 W. 43rd St., Mpls., 612-377-7300,

BELLA BOUTIQUE Yes, this is the same Bella Boutique that used to be connected to the General Store coffee house on Dodd Road in Mendota Heights. It was an occasional shop when former nurse Susan Engelhart bought it in 2011. When a lease issue came up earlier this year, she decided she was ready to really go for it and moved to 50th and Xerxes in south Minneapolis, where she’s open regular hours—right around the corner from retail veterans such as Hunt & Gather. As she gets to know the younger, more urban neighborhood clientele, she’s tweaking her look—including more jackets and fun handbags. Nothing in the store is more than $150. 3100 W. 50th St., Mpls., 612-767-3131, —A. K.