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Test Drive: Personal Shopping at Your Doorstep

For someone who doesn’t like to shop, isn’t sure what to buy, or doesn’t have the time, this is an easy, fun way to update your wardrobe.

Photograph by Becca Sabot
Our Stitch Fix package included this dress ($65)

Guinea Pig: Allison Kaplan

The Scoop: Stitch Fix is a new online personal shopping service that ships nationally. You tell Stitch Fix your preferences; the stylists send you a package of current clothes and accessories. Though it’s based in San Francisco, Stitch Fix CEO Katrina Lake is a Blake School grad from Minneapolis, and marketing lead Catherine Wood Hill grew up in Plymouth.

The Process: First, I filled out an online profile about my favorite styles, brands, colors, sizes, lifestyle, wants, and needs. It took no more than 10 minutes. A week later, a box arrived with four dresses, a pair of earrings, and a handwritten note apologizing that there currently were no pants that met my criteria. A card attached to each piece gave wardrobe suggestions, such as “try it with a cardigan” or “this works with heels or flats.” The box also contained a return envelope with a shipping label attached. Clients have until the Monday after their clothes arrive to drop returns in the mail.

Our Take: The clothes weren’t pieces I would have picked out at a store, but a couple of them looked cute on, and the prices seemed reasonable. For someone who doesn’t like to shop, isn’t sure what to buy, or doesn’t have the time, this is an easy, fun way to update your wardrobe—provided you keep an open mind and don’t need something specific.

Small Print: The average price point is $75, but items range from $30 to about $200. There’s a $20 styling fee per shipment that goes toward anything purchased. Sign up for a monthly shipment, or simply place orders as desired. stitchfix.com

For the guys: Trunk Club is a similar service for men that offers personalized outfits shipped direct, with brands and prices comparable to those at at Nordstrom.trunkclub.com

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