HOUSE OF TURQUOISE BLOGGER
Behind the scenes in Olson’s home office, where she manages her 12 blogs and affiliate marketing.
When Erin Olson started blogging for fun in 2007, she had no idea that she was building an empire. Now she works full time from home (making more money than she did in her administrative job) to produce 12 shopping and design blogs. Her best known is House of Turquoise, which turned the head of House Beautiful’s editor in chief, who wrote about it in an editor’s letter.
Olson, who got married last spring to engineer Chris Moser, was happy when the couple moved out of his “brown and beige” bachelor pad and into a contemporary Streeter-built house in Excelsior. The nature lovers fell for the wooded setting and roomy deck with a lake view. And Olson indulged her lifelong passion for turquoise. She warmed up the white walls with travel-inspired artwork, driftwood accents, and plenty of blue and green. “Since I was really little, I’ve loved turquoise,” Olson says. “If I went to a store and found something that shade, I’d pick it up.”
These days she’s more discerning about her decorating choices. She takes most of her inspiration from the blogs and magazines she combs daily while working in the skylight-lit office of her very own house of turquoise. “It’s literally a dream come true.”
We’re Mad For …
The bedroom where Spencer the cat pounces on Pine Cone Hill bedding.
An arty “tree root” hat rack from VivaTerra.
A vintage turquoise phone from Moser’s late grandparents.
A framed letter from the editor at House Beautiful
mentioning House of Turquoise.
In the family room, Olson framed a blue ottoman (a floor model at Crate and Barrel) with new Room & Board couches and side chairs found on Craigslist.
The sunny, all-white kitchen gets plenty of punch from the blue accents, including a turquoise KitchenAid mixer and matching blender.
The leafy, angled deck offers both an outdoor dining spot and a cozy living area, with a Dash & Albert rug for bare feet.