When Jeff Schreier decided to move his design and retail business from White Bear Lake to Stillwater, he aimed big. Not only physically—the new space is 7,500 square feet—but demographically, hoping to reach out to the general public. At the new Schreier Home (124 S. 2nd St., 651-426-8428), shoppers can now walk in off the street and see rooms finished with high-end furniture that’s designed to be mixed and matched. Unlike designer show rooms where everything is on display and can then be ordered (a process that tends to take months), everything on this floor can be bought on the spot.
“Here you could come in and buy a Baker sofa and a couple other chairs and have them in your house in two days,” Schreier says. If you want a specific piece in another color, there’s a resource wall of books on fabrics available only to the trade, and the retail staff is made up of certified interior designers who are there to help. “Not everybody wants to hire a designer, but they need the resources and their guidance to make the right decisions.” If hired help is desired, Schreier’s eponymous design firm is on the other side of the store.
The one-stop-shop is like merging a mini International Market Square with Home Depot. You can shop for designer furniture, find the perfect silk to reupholster grandma’s chair, and hire a handyman from the concierge service to hang that vintage chandelier that ties the room together. Schreier’s wife, Liz, stocks plenty of accessories in the $15 to $50 range so hostess gifts are always available. She keeps the store “within reality,” because, as she says, “not everyone wants to spend $100,000 on a dining room table.” But if, in fact, you do, they can help you find that too.
What’s to Love:
* Instant gratification. Customers can purchase floor models—from upscale furniture lines such as EJ Victor, Baker, and Century—right away.
* You can use the concierge service to hire help by the hour or by bid for house projects, including painting, wallpapering, electrical work, and more.
* Constant shopping surprises. Among the home accessories, art, and lighting are pieces that Schreier has collected over the years from travels and antiquing.
* Signature scents by Joseph Thomas and silk floral designs by Diane James.