Architecture + Design

The New Luxury

As the economy begings to show signs of new life, local design professionals are welcoming the return of a wiser and more thoughtful luxury.

luxury home

What Builders and Remodelers are Saying

Jyland home in Indian Hills, Edina. Rendering courtesy of Jyland.


“The days of the 5,000- to 6,000-square-foot house are gone. Most of our clients want a home in a good location with 3,700 to 4,000 square feet of space. They’re looking for smart design without a lot of wasted space, energy efficiency, and a nice level of finish.”
Eric Nelson, owner/principal


“Many of our clients are ‘move-up’ buyers. Although they may be selling their current home at less than what it was worth a few years ago, they are saving more than that on their new home, because new homes cost much less than they used to.”
Tony Sonnen, managing partner
Gonyea Homes


“During the early to mid-2000s, clients were willing to pay almost anything for green attributes. Our clients are still interested in having a ‘green’ home, but they want see a return on their investment in energy savings.”
Tony Sonnen, managing partner
Gonyea Homes

Brian Jones» ON LUXURY

“Luxury is less about opulence and indulgence and more about personal enjoyment. Our clients are less concerned about resale. Instead, they’re refining, repurposing, and enhancing their living spaces for themselves.”
Brian Jones, President
Jones Design Build

Ed Roskowinski

“Our clients want quality windows and doors and spray foam insulation to create a ‘tight envelope,’ in-floor heat throughout the home, traditional solid wood floors (not laminate), chef-level kitchens, and brighter, more colorful palettes.”
Ed Roskowinski, Owner/General Manager
Vujovich Design Build



“More people are looking to build because there’s a lack of inventory in certain neighborhoods, and what you can buy for around a million isn’t nearly what you can get for a newly constructed home.”
Eric Nelson, owner/principal



“Our clients are looking for tailored space planning with an overall smaller scale. They want comfortable and cozy living spaces with some ‘flex’ space for themselves and also for resale attraction.”
Bob Carlson, president
Jyland Construction Management

Brian Jones collaborated with interior designer Jaque Bethke on this Lake Minnetonka home. Photo by Rat Race Studios.


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