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By: Emily Den Boer | Posted: 07/14/2014
Social media can evoke major home design envy, but it can also help bridge a vision gap between designer and homeowner. On Thursday, July 17 at 6:30 p.m. and Wednesday, July 30 at 1 p.m., Brenda Goblirsch, design studio manager at Gabberts in Edina, will lead a seminar on how to maximize social media sites to communicate with a designer (pre-registration is required). We got a few tips from Heidi Johnson, design assistant at Gabberts, as a sneak preview to the event.
What are three tips for making a dream home on social media a reality?
1. Create specific idea books or boards for each room or design project.
2. Keep current and future projects on separate boards. This allows you to plan ahead and see the larger vision for your home.
3. Be very specific with keywords to find exactly what you are looking for. For example, instead of searching for “blue sofas,” try “navy blue traditional sofa.”
Social media allows for endless possibilities in style and design. What’s the best way to communicate a specific vision with your designer, and avoid the temptation of too many different aesthetics?
Photos help bridge the language barrier between designer and client when describing styles and colors. Sites like Houzz and Pinterest make client “homework” much easier. Narrow down the exact look you are trying to achieve for your home. Bring your cell phone or tablet with to designer appointments and share what you’ve discovered.
Can you explain Houzz for those who aren’t familiar?
Houzz is a website and app geared toward architecture, remodeling, and interior design. It is similar to Pinterest in that you can create idea books focused on individual aspirations for your home, generating a very personal wish list. Using keywords you can literally scan through thousands of design photos. Houzz also has the “Bookmarklet” button that allows you to add photos from the Internet.
What design trends are “in” right now in Minnesota?
I’m seeing more eclectic homes with mid-century modern and industrial influences, and backdrops of white and gray with bold accents. Blue is also making a comeback.
Jennifer Blaise Kramer is Mpls.St.Paul Magazine’s home editor. See bio
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