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By: Allison Kaplan | Posted: 03/26/2014
I've seen a convention center filled with yoga pants as far as the eye can see, and all on sale. Call it heaven. Call it hell. Call it the lululemon Warehouse Sale. If you somehow haven't heard: lululemon is bringing its annual sale to the Twin Cities this Friday through Sunday, March 28-30. You'll have to do your own soul searching to decide whether or not it's worth paying for parking, trekking past the Sportsmen's show and karate event, and waiting in lines that could be very very long. I can tell you this: there is a lot of product. Jackets, vests, tank tops, bags, shorts, pants. So. Many. Pants. The most expensive items are winter jackets marked $89.99. There are pieces for $29.99, and even some accessories for less. Some of the merchandise comes from lululemon's Canadian stores, which get a slightly different mix. Some is leftovers from around the country, which get sent back to headquarters rather than discounted in store. Some is current season—in fact, local lululemon managers were removing select pieces before the sale to fill in at their stores, which are a bit light on merchandise due to a brisk month, they say.
Funny how lululemon's pr headaches of last year—the see-through pants, the obnoxious (former) CEO—seem a distant memory. "We know we have some ground to make up," says lululemon's Minneapolis-based "community connector" Jill Winter. "This sale is our way of saying: you supported us, now we want to support you."
There's nothing a half priced pair of yoga pants can't fix.
If you go, be sure to read my 10 tips for shopping the sale. Know, too, that the doors to the Minneapolis Convention Center open Friday at 5 a.m., so there could be quite a line when the sale starts at 8 a.m. The sale will be limited to 1,000 shoppers at a time, with 50 cash register stations (remember—credit or debit only). Merchandise will be replenished, but I wouldn't wait until Sunday.
To get in the proper state of mind, consider going early on Saturday—at 7 a.m., popular instructor Jessica Rosenberg will lead a yoga class right at the sale. Attendees of the class will be first admitted to shop the sale on Saturday.
Namaste, bargain hunters.
Allison Kaplan is Mpls.St.Paul Magazine’s shopping and style editor. See bio
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