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By Real Brides-to-Be
By: Allison Kaplan | Posted: 02/17/2014
There are so many reasons to love the Red Dress Collection, beyond the obvious raising money for the American Heart Association's Go Red for Women program. The event showcases so much Twin Cities talent, from the local fashion designers who create custom red dresses for the runway to the women in media, fitness, and other high profile pursuits that model those red dresses, to the people and businesses that donate time, money, and products to make Red Dress a highly anticipated—extremely professional—annual event.
Me, in Tara LaTour, Photo by Gregg Jiracek
As a "model"—and I use that term loosely—one of my favorite aspects of the show is going through the design process. I was lucky enough to be paired with Tara LaTour, a bridal designer who is a bit of a mystery on the Twin Cities fashion scene . . . mainly because she's so busy selling to bridal boutiques across the country. Savvy business woman that she is, her dress design—a garnet hued strapless with lace bodice and full, knee-length skirt—will become part of her collection, and available in several colors. I marveled at the details: from the bodice that held me in without squeezing, to the buttons down the front and exposed zipper bordered with periwinkle fabric. one of my favorite features, the pockets, were lined with matching periwinkle fabric.
Another model perk: hair and makeup by Haus Salon, the same team behind Blowdry Blowdry Bar. Tara wanted my hair down for a look that said "casual glamour" (the casual part, I've got down!), and instead of my usual straight blowout, the Haus team gave me loose curls, which might be my new favorite thing. Add lashes and a custom lip blend by the talented and adorable Heath Bryant-Huppert, and I was ready for the runway. As ready as I'll ever be. Another perk of modeling in Red Dress: Getting to spend time with so many accomplished women who generally don't have four hours (yes, four) to spend getting primped for an appearance. Kare 11's Julie Nelson, WCCO-TV's Jamie Yuccas and Aristea Brady, Elizabeth Reis of Twin Cities Live, and fitness gurus Chris Freytag and Stacie Clark were just a few of the lovelies I got to hang with backstage. But the person most deserving of a shout out is CW host Carly Aplin who doesn't just host, but produces the entire event and makes the Twin Cities look so good.
Mall of America trend expert Sara Rogers (left—in a dress from MOA) and WCCO-TV's Jamie Yuccas (in Laura Fulk)
Allison Kaplan is Mpls.St.Paul Magazine’s shopping and style editor. See bio
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