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The FAM Editors
Tastemakers: Defining Beauty
By Emily Howald Sefton
By Real Brides-to-Be
Dressing the Men
By: Stephani Bloomquist | Posted: 11/25/2013
By now I hope you have heard of local wedding gown designer Tara LaTour.
Tara is one of those spunky individuals who doesn’t care what everyone else in the industry is doing. So what if it’s tradition for a bride to wear white or ivory? As an artist, she does whatever feels right for her and her brand. And it’s exactly how she’s paving the way for her peers, establishing that a bride can look just as timeless donning a structured dress in a less-than-traditional hue. She even loves exploring unexpected fabrics and textures, manipulating them into pretty gowns.
One thing I love about Tara LaTour pieces is that the signature element is color. Whether it’s a beautiful soft pink, grayish-purple, or stunning navy blue, she helps brides break tradition and stand out even more on their wedding day. It could be a colored sash, layers of hand-dyed fabric to create an ombre, or an entirely colored gown, but you can be sure that color will be incorporated in some way.
Tara went to Parsons The New School of Design (you know, the one on Project Runway) and worked as a bridal stylist at Vera Wang and Saks Fifth Avenue in San Francisco. We're incredibly lucky that she returned to our humble state of Minnesota to launch her line a couple years ago.
Another great thing about Tara is that she really gets to know her brides. Full disclosure: I am fortunate to know Tara personally. She was my high school dance coach (she has a wide array of skills!) and I remember asking her back then if she would make my wedding dress someday. This summer, I scored mine at her sample sale at the Graves 601. It was the everything I had envisioned, and she already knew it would be the perfect one for me. In fact, it was the very first one she had me try on.
Still a little wary of color? You may remember our lovely Real Bride Jen Boyles. Her Tara LaTour wedding dress was blue. And she looked phenomenal in it on her big day. If you’re a bride who is setting off to find her look, remember that it’s your (and your husband's!) day. If you want to get married in robin’s egg blue, all the more power to you. And if you’ve never before considered rocking color, maybe now is the time to explore it.
Emily Howald Sefton is Mpls.St.Paul Magazine’s deputy features editor and Mpls.St.Paul Weddings’ editor. See bio
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